Eighth grade Lesson Advertising Analysis Day 1 | …
As we try and break our addiction to things it is there, constantly offering us another "hit." By persistently pushing the idea of the good life being connected to products, and by colonizing every nook and cranny of the culture where alternative ideas could be raised, advertising is an important part of the creation of what Tibor Scitovsky (1976) calls "the joyless economy." The great political challenge that emerges from this analysis is how to connect our real desires to a truly human world, rather than the dead world of the "immense collection of commodities."
"There is no such thing as 'society'"
A culture dominated by commercial messages that tells individuals that the way to happiness is through consuming objects bought in the marketplace gives a very particular answer to the question of "what is society?" what is it that binds us together in some kind of collective way, what concerns or interests do we share?
How And Why Does (Or Doesn't) This Advertisement Appeal To Me
If you are using the web for a comprehensive historical analysis of advertising, you will likely face a significant problem. Ads on the web are usually separated from the editorial matter and the other advertisements that surrounded them. For example, in the Model Interpretation that follows, a researcher examining a print ad in an issue of the Ladies’ Home Journal could compare its themes with the short stories in the same magazine, could judge whether its style differed from other soap and beauty ads in the issue, and could evaluate its impact by considering its size and location in the magazine. Some sites (such as the online collections of Duke University's Digital Scriptorium, and ) provide information about the placement and production of the images they feature, but others present ads without captions about the media they appeared in, their size, the date of their appearance, etc.
Try FANTA!” I think that this advertisement is meant to appeal to teenagers because it shows people with very stylish haircuts, clothing, and jewelry partying and looking like they are having a great time.