Consumer Markets and Consumer Buyer Behavior 2
SGIG recipients undertaking consumer behavior studies were obligated to develop consumer behavior study plans that meet DOE standards in the Guidance Documents for the Consumer Behavior Studies. In addition, each recipient was responsible for conducting their own evaluations and submitting reports that summarized results. DOE also conducted cross-study analysis to evaluate impacts on peak demand, total electricity use and consumer acceptance and retention.
Consumer Behavior - The New York Times
The Consumer Behavior Studies presented an opportunity to advance the electricity industry's understanding of consumer behavior through the application of statistically rigorous experimental methods.
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.