14 False Advertising Scandals That Cost Brands Millions …
Furthermore, since you’ll be advertising this rebate, you also need to comply with FREC Rule 61J2-10.025, which provides, in part, that real estate advertisements must not be false, fraudulent, deceptive or misleading. The ad should clarify any conditions or limitations that apply.
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But the investigation uncovered a wide range of services buying fake reviews that could do more permanent damage: dentists, lawyers, even an clinic.“What we’ve found is even worse than old-fashioned false advertising,” said
“We are constantly monitoring our network for fraudulent activity, and immediately suspend any traffic sources that would devalue OZY and our partnerships.”The statement concluded, “We are proud to consistently overdeliver for our advertising partners across platforms, and it goes without saying that our partners only pay for quality delivery.”As with Myspace, GateHouse, and Ozy, all publishers contacted by BuzzFeed News said they had no idea there were issues with the traffic in question, and that it was deemed safe by different third-party verification companies.