Management Tools & Trends - Bain & Company
With the economy arguably in a steady growth mode, and new business formation rebounding, marketers are finding the marketplace cluttered. Old school advertising isn't as effective as it once was. There are over individually indexed web pages out there. According to , 90 percent of the data in the world today was created in the last 2 years. The average e-mail subscriber gets 416 commercial messages a month. Breaking through to your customer is harder than ever before. In this complex environment, we offer 5 new trends for 2018 that will challenge marketers:
Management Tools & Trends 2015
Customer Relationship Management (or CRM) is back! What a difference a few years makes. Not too long ago, surveys were reporting that 70-75% of all CRM initiatives failed. That was yesterday. This is today. While CRM implementation results leave a lot to be desired, it is amazing what can happen when institutions go from treating CRM as an ad hoc "skunkwork" operation to treating it as a formally constructed corporate initiative. Don't say we didn't tell you so.
3) Service & Customer Experience: We are rapidly running towards a day when “100 percent of shoppers will be connected 100 percent of the time.”(Deloitte Digital). This will have a profound affect on the customer experience. Google now talks about the customer's life being divided into . Businesses need to now preside at all touch points of this new customer journey. According to McKinsey, seventy percent of a customer’s buying experience is based on how the customer feels they are treated. Today, customers have more choices than ever and are more frugal. This affords them the luxury of demanding more. Key to satisfying this empowered customer is offering a holistic experience across all company touch points and developing the infrastructure that allows for knowledge sharing and smart communication.